About Us

We Are Professional

Welcome To World Fashion Festival

World Fashion Festival (WFF) honors the outstanding contribution and lifetime achievements of fashion icons across five continents that are dedicated to the advancement of the arts and sciences of fashion, to further creative leadership, artistic, technical and social achievement within the fashion industry.

As an internationally acclaimed event and network for trade and fashion professionals, the concept provides a forum for Middle East exposure and recognition, with a major role in contributing to the harmonious growth and development of the fashion industry, working towards the greater good of supporting relationships to keep the fashion industry sustainable and unprejudiced.

Concept

Bring the Traditional and Old Fashion Trends into the Modern Fashion Style!

Goal

WFF is expected to be revolutionary for 2018 in the fashion industry in the Middle East Region, creating a unique and direct bond between the world-wide designers and the high-end customers and buyers from this Region.

Eligible Participants

The aim of the WFF is to gather as many countries as possible under ONE PLATFORM, once a year in Dubai. The registered countries will be represented by outstanding designers with collections haute couture, pret-a-porter, bridal, fur and leather, reception and cocktail dresses, evening gowns, as well as brands of accessories (shoes, bags, hats, scarfs) and jewelries for kids, women and men.

Festival Challenge

All designers are invited to accept the challenge in creating an artwork based on a theme concept, besides their participating collections. The theme concept is seasonal and will only be disclosed to the registered designers who choose to accept the challenge.

Jury

All the designers and their outfit collections presented at the WFF will be assessed by a professional Jury composed of respected names in the industry (brands, national and international designers, opinion leaders, trendsetters, etc..). The award winners are selected based on pre-set criteria of outfits, functional and emotional aspects of the apparels, the degree of innovation, aesthetic qualities, choice of materials and fabric, realization techniques and other specific aspects.

WFF Awards

The award winners are selected based on pre-set criteria of the outfits, functional and emotional aspects of the apparels, the degree of innovation, aesthetic qualities, choice of materials and fabric, realization techniques and other specific aspects. The competition Jury is composed of respected names in the fashion industry and notorious names in the Middle East Region, which includes designers, opinion leaders, trendsetters and more.

World Fashion Festival Awards present:

  • TOP 3 BEST COLLECTIONS: which will be rewarded with short, medium or long term contract agreements with most reputed shops and galleries in the U.A.E.
  • BEST DRESS: as a result of the Festival Challenge (applicable ONLY to the designers who accepted the Festival Challenge).
  • BEST FEMALE MODEL / BEST MALE MODEL.